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5 pitfalls of global content marketing and how to avoid them
Global marketing has its traps. With the UK entering another recession, businesses have to think globally more than ever if they want to grow. If you have a business website, your potential market...
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Trillions in sales lost by businesses not localising websites
Global companies could be losing out on trillions of dollars of sales by failing to localise their websites, new research suggests. The data from Dakwak indicated a “black hole” of internet sales of...
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Why Europe’s biggest economy is ready for a content marketing revolution
When it comes to content marketing, the UK is still the leading country in the world: According to research by the Content Marketing Institute, 94 per cent of marketers have adopted some sort of...
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A Christmas Story: Content marketing for ecommerce success in a multicultural...
Multicultural content marketing is the most effective way for brands to engage local audiences in the international market. This is especially true for retailers expanding their operations to countries...
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The pitfalls of bad translation: Funny, rude or downright wrong
I find language absolutely fascinating. Everything from semantics and dialects to slang and idioms, there is always something new to learn – even if you are a native speaker. Having studied Portuguese...
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Is it time for your content to travel the world?
Struggling to get your content marketing budget increased? This interactive infographic might loosen the purse strings… Maps are fascinating. A map is the mother of all infographics, helping us in a...
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